Average Order Value Calculator

See how much money your customers spend on average with each purchase
    • Average Order Value (AOV)$ 66.67
    • 💡 With $20000 in total revenue and 300 orders, your average order value is $66.67.

This calculator is created with Creative Widgets
500+ businesses have built calculators just like this. Build yours free!
  • Creative Widgets is used by Clinicians Brief publishing team
  • Creative Widgets is used by InstictVet
  • Creative Widgets is used by Victoria University Melbourne
Build Free Calculator

How Average Order Value Calculator Works

Average Order Value (AOV) is a key metric that shows how much customers typically spend per transaction in your store. It's calculated by dividing your total revenue by the number of orders over a specific period. For example, if you generated $20,000 from 300 orders, your AOV would be $66.67.

This metric helps you understand customer spending patterns and evaluate the effectiveness of your pricing strategies, product bundles, and upselling efforts. A higher AOV means you're earning more revenue from each customer transaction without necessarily increasing traffic or customer acquisition costs.

AOV varies significantly across industries, with luxury goods and electronics typically showing higher values than fashion or consumables. The global average AOV is around $144, while US stores average about $153, giving you benchmarks to compare your performance against.

Tracking AOV alongside other metrics like conversion rates and customer lifetime value provides a complete picture of your store's health. It's particularly valuable for identifying opportunities to increase revenue through strategies like product bundling, cross-selling, or setting minimum order thresholds for free shipping.

Average Order Value Calculator Formula Breakdown

Formula

Average Order Value = Total Revenue ÷ Number of Orders

Variables Explained

  • Total RevenueThe total amount of money your store generated from all orders during a specific time period. This figure should include all completed transactions and is typically found in your ecommerce platform's sales reports or accounting software.
  • Number of OrdersThe total count of completed orders (transactions) during the same time period used for revenue calculation. This includes all successful purchases, whether they're single items or multiple items in one order.

Example Calculation

Given:

  • Total Revenue: $20,000
  • Number of Orders: 300 orders

Calculation:

Average Order Value = $20,000 ÷ 300 orders = $66.67

Result:

$66.67

Explanation

This example represents a small online store that generated $20,000 in revenue from 300 customer orders during a month. The AOV of $66.67 means that on average, each customer spends about $67 per purchase, which is useful for setting marketing budgets, pricing strategies, and sales goals.

Tips for Using Average Order Value Calculator

  • 💡Track AOV monthly rather than daily to get a more accurate picture of customer behavior, as daily fluctuations can be misleading due to promotions or seasonal variations.
  • 💡Compare your AOV against industry benchmarks (global average is around $144) to understand how you stack up against competitors and identify growth opportunities.
  • 💡Use AOV to inform your free shipping threshold – setting it 20-30% above your current AOV can encourage customers to spend more per order.
Feels like Webflow but for calculators
How it works?

Create engaging calculators in 3 simple steps

1

Add calculator elements

Build the custom calculator in less than 5 minutes. It's very easy with drag and drop interface
2

Copy embed script

When you are happy with your calculator. See the final preview and copy the embed script.
3

Install the calculator

Paste the script into the HTML of your website. Oh, and it works on any platform.
Eugen - creator of Creative Widgets

Eugen

Creator of Creative Widgets

“After 10+ years in digital marketing, I’ve built calculators that drove thousands of new leads for clients. I realized one thing: calculators convert. They're killer for CRO and great for SEO. That's why I built Creative Widgets—an easy, no-code calculator builder. ”

It's free. Try it out. You'll like it.

— Eugen N.Build Your Free Calculator

FAQ

Have outstanding questions?